The Friday Know-It-All Is You

Merry Happy, y’all: we got you something special! To celebrate you, our beloved Morning Rounds readers, we created another Year-in-Review set of trivia questions, in a play-at-home format.

You can download the whole game here, including a beautiful slideshow, a sound round, and a printable answer sheet you can bring to your Boxing Day gathering.

Snack on this tasty data before you go play:

  • Did you know about 3,170 of you open this email every day? And the vast majority open within an hour of receiving it. That’s like 6am CT. Are we your alarm?

  • 1,148,388 individual emails were opened by our Morning Rounds readers in 2024. Must be due to the catchy subject lines that Ruby writes.

  • You’re most consistently reading from March to May, but you’re all over the place in the summer (July 24 had the highest open rate of the year; July 26 had the lowest — a 30% swing!).

  • Our top three most opened subject lines were:

  • Our most clicked-on newsletters are usually link roundups (more links, more clicks), but one of the most-clicked this year was actually the April 1 newsletter, “Beyoncé Is Not Pranking Us 🤠” — no kidding.

  • One thing we can’t measure is your enjoyment. If you had a favorite FKIA or always look forward to particular tidbits up top, please let us know!

For the rest of the year, we’ll be running our editorial team’s favorite media from the year (skipping December 24, 25, and 31), and then we’ll be back to the regular schedule on January 1. Cheers to the new year! –EVP Brenna


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